your light

Personal Branding & Profiling

In service to

A Better World

All over the world a revolution is taking place. Systems are collapsing, more and more social injustice is uncovered, conflict and fear seems to become the next pandemic.
As we witness these times of extreme change, people from different walks of life are coming together by a common yearning: to make the world a better place.
What we need most are courageous people who are ready to roll up their sleeves and take a stand. We need Change Makers, Visionaries, Creatives, Activists, Thought Leaders,
- Rebels of all kinds. The world needs us!

Recent Client Projects

Sal Chebbah

Mycology Teacher & Speaker

Paula Boyle

Leadership Coach & Consultant

Positive Expatriation

Expatriation Consulting Company

Daska Hatton

Psychotherapist, Bodyworker, Author

Elina Teboul

Leadership Coach, Speaker & Author

Dr. Scilla Elworthy

Three times Nobel Peace Prize Nominee
Founder Oxford Research Group, Founder Peace Direct

Joey Walters

Leadership Coach & Speaker

Agata Welz

Breathwork-Therapist, Systemic Coach, Facilitator

Melinda Powell

Dream Guide, Author, Psychotherapist, Lucid Dreaming Pioneer

Chael Mayer


Shelley Lewis

Entrepreneur, Editor, Equanimity Consultant

Richard Bellars

Leadership Evolution | Coaching | Facilitation | Mentor Training. Board Advisor at Unifying Fields Foundation

Laura Miner

Coach, Mentor, & Thanatologist

Nadim Saad

Best-selling author, speaker, parenting coach and entrepreneur. Founder of The Happy Confident Company, which purpose is to prepare the next generation to create a better world.

The Mighty Heart

New Global Brand for Conflict Prevention

Wendy Down, PhD

Transformational Coach, Healer, Author

Suzanne Anderson

Leadership Development Thought Leader, Psychologist, Author

Claudia Shkatov

Transformational Coach

Celine Fontaine

Coach, Facilitator & Community builder

Simone Anliker

Non Violent Communication Expert, Author

Purpose Power Presence

Womens Leadership Coaching Programme

Ann Forker

Trauma-Expertin, Pionierin, Facilitator

Carsten Essig

Podcast Host -

Robert Dellner

CEO & Author, Integral Impact Investments

Anne Baring

Author, Researcher, Scholar, Jungian Analyst

Dr. Tania Singer

Researcher, Author, Speaker

Constanze Baier

Self love coach

Liz Rivers

Leadership Coach, Speaker, Mediator

Graham Boyd

CEO, Serial Entrepreneur, Particle Physicist, Disruptive Innovator, Author

Izabella Pach

Systemic Coach, Mediator, Author

Julia von Werz

Architect and Designer

Sarah McLean

Meditation Pioneer, Acclaimed Presenter,
Best-Selling Hay House Author of The Power of Attention

Johannes Gaan Eisenburger

NextGen Mentor & Conscious Sales Coach

Marcel Hübenthal

Systemic Coaching pioneer & thought leader Founder Coaching Akademie Berlin

Karen Lee Downes

Leadership Consultant. Speaker & Author.

The Business Plan for Peace

Based on the 2017 book, "The Business Plan for Peace". Organisation dedicated to implementing 25 tried and tested strategies for preventing war, that can be scaled up and extended, in order to prevent armed violence worldwide.


Seven will be the first European holistic resort and centre for transformation, personal growth and leadership development in an environment of outstanding beauty.

Mandalia Birth

Mandalia Birth guides women to reclaim their autonomy to birth as they wish. Their goal is to heal and empower women to see clearly that how we bring our children into the world not just impacts the rest of their life but the health of future generations, our entire society and the earth.

Nicholas Janni

Leadership Development & Coaching, Speaker
Founder Core Presence

Alexandra Feldner

Founder FemmeQ
Changemaker, Film Maker


A community of thought leaders, change makers, social activists and business leaders committed to creating new paradigms of thinking and acting in core sectors of society

Nadine Hamburger

Consciousness in Business
Consultant, Pragmatic Visionary and Integral Coach

Kerstin Löber

Change Maker, Consultant

At SYL we are passionate about contributing to a better world.

We are doing this by supporting Change Makers to become visible in the most impactful, authentic and visually beautiful way. Our 6-week process will help you to get more clarity about how you want to present yourself, how to define your offer and how to tell your story.

get your free brand clarity guide

Not sure where to start?

Craft your personal brand in four easy steps: What, Why, Who & How


aligning your internal compass

Move into your full capacity, stand tall in who you are and walk through the world in a different way.

Learn more


The 6- Weeks Process to shine your light: 
Our process is based on solid business acumen as well as decades of experience in personal development, coaching and deep exploration of consciousness. The outcome of the SYL process is a clear definition of your very individual place and mission in the world, and a digital representation through your website.

Your Personality:
In a crowded market it is your personality which will stand out. We make sure that you show up as the whole you.

Your Mission:
We support you in defining your mission. Beyond the shoulds and beyond your limitations.

Your Vision:
We will make sure that your vision corresponds to what you really (!) want to do with your life and in the world.

Your Story:
Tell your life story in a new and emotionally engaging way.  Who you are today is a result of your unique life path.



aligning your external compass

Taking your inner alignment and turning it into outer results. Branding is what people feel when they interact with you. It is your personality, your character – it is really about who you are.

Learn more

Brand Design:
We will determine a visual world, which is you – and you only.

Your Website:
We’re experts in handcrafted websites that drive results, have personality and are beautifully designed.

Product Development:
Book launches, Webinars, Films, Online Courses and membership sites.

As an end result you will recognize yourself in your very individual digital imprint. Your new website will serve as an inner landscape, as the architecture of your purpose & mission, helping you to focus, to serve and support your vision in the best possible way.

"At the beginning you told me you provide more more than a website. I sensed the truth of that. Now I know it 100%… You have been absolutely extraordinary. I could not be any happier with it - the unique and incredibly beautiful design, and the deep interior energetic connection/alignment I feel with it. You have provided a truly profound service..."

Nicholas Janni

Leadership Development & Coaching, Speaker
Founder Core Presence

"You helped me think through my most vital messages; gave a brand new structure to who I am, what I do, how I do it. Above all you created a super accessible website that is elegant, beautiful, clean and easy to navigate."

Dr. Scilla Elworthy

Three times Nobel Peace Prize Nominee
Founder Oxford Research Group, Founder Peace Direct

"CONGRATULATIONS AND THANK YOU for the spectacular job you have done on the new Business Plan for Peace website. WOW! WOW! WOW! Brilliant, in every way! Easy to navigate, clear, engaging, beautiful, thought provoking, inspiring, pleasing to the eye and heart... A masterpiece (I am not exaggerating!) As one who develops websites I have a deep appreciation for the labor of love this has been and am in awe of your talent."

Sheva Carr

Owner/CEO Fyera!, Executive Director Fyera Foundation,
Director & Founder of HeartMath's HeartMastery Program

"As a social entrepreneur and change maker I needed help to portray the complexity of my message and vision. Working with Alexandra and Michael helped me to structure and expand my offer, to beautifully showcase the many projects I worked on and to add my personality and core message to the mix. They helped me considerably to position myself on the international market by leveraging my impact here in Germany and on an international level. The photo shooting organised by SYL, the whole visual world, which is so me, the copy, titles and the overall feel of my profiling and personal branding left me with deep gratitude. A huge thanks to Shine your Light!"

Alistair Langer

Social Entrepreneur, Change Maker, Reducing complexity

Whether you work in: Coaching, Social Impact, Politics, Healing, Art & Music, Education, Corporate, NGO - It is not so much about what you do – it is more about what you believe!

You believe in positive change, you believe in a fair, kind and peaceful world, you decided to be part of the solution (instead of being part of the problem), you are a rebel, a force for good, a planet saver and an earth lover. You are not afraid to take a stand, you know that change starts with yourself. WELCOME to our world. We will help you to shine your light.

Who we love to work with

Book your free consultation

Who we are


Profiling, Creative Direction, Film Making

Alexandra worked in fashion & film between different cultures across Europe and the US, developing a deep sense of visual beauty. Throughout this rich creative journey she has woven her studies of spiritual psychology, human consciousness and feminine leadership.


Design, Marketing, Development

With over ten years of experience, Michael is focused on creating exceptional designs and creating effective solutions that address a wide range of digital challenges. He has helped a diverse range of international clients to improve their online presence and engage more effectively with their potential clients. His approach is rooted in a deep understanding of how technology can fuel business growth. Michael's skill set encompasses design, marketing, and programming making him a significant contributor to any project looking to succeed online.


Design, Business Visionary, Marketing, Development

Fuelled by his passion for design, beauty and simplicity, Michael provides a deep understanding of how aesthetics influence us all. He has worked with a diverse international client base bringing alive in artistic expression their purpose, business proposition and offer.

Frequently asked Questions
  • Why should I work with you?
    Because so many accomplished people are inadequately represented in the digital world. It takes another person to see the importance of your message and tell your story. Together we can enable you to become alive for your audience and an engaging example of what the world needs now.
  • How long does it take to complete a project?
    There are a couple of factors that will affect the timeline of your project. Mostly, client response time and project scope. Typically our projects take around 1 month to complete.
  • Do you also create logos, brochures and print design like business cards?
    We work with a great designer who is doing all these jobs and is fatasticallly talented. This is an extra cost.

    For a logo we create something called a "font based logo" or "brandmark". This will usually be your name styled in the brand look we develop for you. It usually consists of the main font and colors we defined and can used at the top of your website or anywhere else where it's required. We can also save this as an image file for you to use in documents and other colleteral. This is done to make sure everything is coherent visually, without going through the process of creating a full logo design.

    If you require full logo design from scratch: We work with designers that can help you with this. Inquire with us to learn more please.
  • Can you organize a photo shoot for my new website?
    Absolutely! Your new branding & website will look it's best if we have images to work with, that have specifically been shot with the website in mind. That's why we recommend all our clients to do a photo shoot along with the project.

    As part of developing your visual identity, we also set the tone for what kind of imagery would fit your new website and branding. This information will become a brief for your photographer along with a moodboard and a pdf file with guidelines on how to shoot with your website in mind.

    We work with a few carefully selected photographers that "get us" and have the warmth and skill to make you comfortable during the shoot, so you can show yourself in the most authentic way.
    If you choose to, you can also work with your own photographer whom you trust. Creative Direction of a photoshoot is a big time investment and comes at extra cost.


Discover how we can give your brand & business the impact it deserves with strategic brand design and a website you are proud to share. Get in touch and let's hop on a call.

Request your no obligation clarity call