Building a Brand Starts With You
Our coaching first approach
For many years, I worked as an agent—between Paris, London, Berlin, and beyond—supporting all kinds of creatives and visionaries. Recognising potential and drawing out what makes someone truly unique has always been at the heart of my work. I bring that same intuitive sensitivity and expertise into every coaching session.
Our time together is not about selling a product—it’s about creating a space where you feel truly seen, heard, and supported. A space where we uncover what you’re here to share, and make sure it’s rooted in what you genuinely believe in and long to bring into the world.
“At the beginning you told me you provide more more than a website. I sensed the truth of that. Now I know it 100%… You have been absolutely extraordinary. I could not be any happier with it – the unique and incredibly beautiful design, and the deep interior energetic connection/alignment I feel with it. You have provided a truly profound service…”
Author of Business Book of the Year 2023, “Leader as Healer”
He also teaches at Oxford University and the IMD Business School.
“You helped me think through my most vital messages; gave a brand new structure to who I am, what I do, how I do it. Above all you created a super accessible website that is elegant, beautiful, clean and easy to navigate.”
Founder Oxford Research Group, Founder Peace Direct
“CONGRATULATIONS AND THANK YOU for the spectacular job you have done on the new Business Plan for Peace website. WOW! WOW! WOW! Brilliant, in every way! Easy to navigate, clear, engaging, beautiful, thought provoking, inspiring, pleasing to the eye and heart… A masterpiece (I am not exaggerating!) As one who develops websites I have a deep appreciation for the labor of love this has been and am in awe of your talent.”
Director & Founder of HeartMath’s HeartMastery Program
I loved how fun and inspiring it was to work with you! You opened up so many new ways for me to express what I do, and helped me see a broader range of people I can truly connect and work with. Your refined sense of style, your eye for layout and typography brought a level of sophistication that made all the difference—and made me genuinely proud to share my website.
Founder of The Happy Confident Company, which purpose is to prepare the next generation to create a better world.
Thank you for guiding me into my next chapter with such care. You helped me see the bigger picture, encouraged me to be bolder, and reminded me of the impact one person can have in the world. You gave me the time and space I needed to grow into this next unfolding, and at every step, I felt seen, supported, and held with so much love.
– for more energy, success and self-determination in life and business.
You have a remarkable gift for seeing the talent, uniqueness—and yes, the greatness—in people. At times, it was scary to step into that larger version of myself, but you gave me the courage to embrace it fully. Today, I truly feel “crowned.” I own my vision, my message, and the beautiful branding that reflects who I am. The SYL process has made a profound difference in my life, and I’m deeply grateful. What you offer is truly one of a kind, and I can only wholeheartedly recommend it.
“As a social entrepreneur and change maker I needed help to portray the complexity of my message and vision. Working with Alexandra and Michael helped me to structure and expand my offer, to beautifully showcase the many projects I worked on and to add my personality and core message to the mix. The whole visual world, which is so me, the copy, the titles and the overall feel of my website left me with deep gratitude. A huge thanks to Shine your Light!”
A 6 week process – 10 Coaching Sessions – Design Consulting – Hand Holding We tailor each step to your specific priorities.
Deep Listening & Intention Setting: We begin by creating a safe, compassionate space where your story, values, and vision are fully heard.
Vision Clarification: We translate your essence into a clear vision, aligning your progressive ideas with practical possibilities.
Expression & Strategy: Together, we map how your message lives in the world—online, on stage, or in community.
Language Crafting: With your vision and offer in place, we shape language that resonates deeply with conscious audiences, the people you’re here to serve.
Essence Discovery: Through guided inquiry and intuitive reflection, we peel back layers of roles and expectations to reveal the core of your purpose.
Offer Definition: We work together to define your offer, how it can be communicated in a way that feels true, clear, and energising.
Shared Happiness
This photo shows me in one of my favourite moments: collaborating on new ideas, discussing possibilities – sharing a moment of community and shared love!
Placing the Crown
Nothing brings us more joy than seeing our clients thrive. Some lovingly refer to our work as a “coronation service”—and we smile, because in many ways, it’s true.
After walking through the depths of reflection and creative alignment together, the final outcome often feels like placing a crown on something that was always there, waiting to be seen.
Over the past nine years, we had the honour of helping so many individuals shine their light more fully. We often hear from clients months or even years later, telling us how much more grounded, confident, and courageous they feel. Many have launched meaningful offerings, developed thriving businesses, and begun to attract the audiences they were always meant to serve.
And that, truly, is the most beautiful part of what we do..
Frequently asked questions
How long does it take to complete a project?
From our side, the process can be completed in about 5–6 weeks. That said, the overall timeline often depends on how much time you have available within your schedule—to write your texts, reflect on your offer, gather testimonials, choose photos, and fully integrate the insights from our coaching sessions.
This is not just about building a website—it’s a journey of alignment and clarity. We encourage you to create space for it. Taking time for yourself, your message, and your next chapter is one of the most valuable investments you can make.
What is my main take- away?
The main takeaway is the depth, consistency, and care we bring to every step of the journey—and the sense that you’re not doing this alone.
It can be overwhelming to sit in front of a blank page, trying to define your voice, your direction, or your next professional chapter. That’s where we come in.
Together, we explore: What do you really want to do? Who do you truly want to work with? How do you want to move forward in your life and career? This is not just a branding project—it’s a reflective, creative process that takes time, presence, and attention.
We’re here to guide you through it all. To hold space, offer clarity, and help you land in a place that feels aligned, strong, and unmistakably yours.
Do you also create logos or print design like business cards?
Yes, we do offer support with logos, brochures, business cards, and other print materials.
This will be at an extra cost. We work with a gifted and sensitive designer who handles these additional elements with great care.
As part of our process, we often create a font-based logo or brandmark—for example, your name styled in the fonts and colors we’ve developed together during your branding journey. This can be used at the top of your website or across various materials, and we’ll provide it as a ready-to-use image file for consistent visual coherence.
If you’re looking for a fully custom logo or a more elaborate design from scratch, we also collaborate with experienced designers who can support you further. Just reach out—we’ll be happy to guide you.
Can you organize a photo shoot for my new website?
Absolutely!
We can recommend photographers we are working with in several European cities. In London we work with Lilas al Gharbi (https://lilasalgharbi.com/) why is part of our team.
Your new branding and website will look best when we have images that are intentionally created with your online presence in mind.
As we develop your visual identity, we’ll help define the style and feeling of the imagery that will suit your brand. This becomes a clear briefing for your photographer—complete with a mood board and a PDF guide on how to frame your portraits with your website layout in mind
If you prefer to work with your own photographer, that’s absolutely possible too. Just keep in mind that creative direction for a photo shoot is a time-intensive process and comes at an additional cost.