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The
Shine Your Light Process

Dear one.

 

We would like to make sure that you know exactly what to expect:

What follows is our unique process, lovingly shaped over more than a decade of walking alongside people like you!

This is a shared journey, a space of deep reflection on who you are and the work you’re here to do in the world. We want you to feel fully supported and clearly informed every step of the way. We want to make sure that this process will be a beautiful, creative, meaningful and a highly inspiring experience for you.

That you will: Shine your Light!

6
Weeks

10
Sessions

45+
Hours

Your Story

With Alexandra

Tell me your story. Your life is rich and full of interesting details. Your journey skilfully contributed to who you are today. Let’s un-weave the years, explore the richness of your story and honour who you are today.

Goal of this session:
In this session we get to know each other by looking at your life together. Your narrative will help us create the fertile ground needed to acknowledge your expertise, value your maturity, identify your next milestone and define your stand in the world.

 

ASSESSMENT

With Alexandra

Assessing your life today. What works or what would you like to change? Why are you doing what you are doing? What drives you? What are you passionate about? We go deep and make sure that you are seen in your full expression. This session lays the groundwork for your offer.

Goal of this session:
Having a clear understanding of your current situation. What would you like to improve? Is anything hindering you? Are any fears or limitations in the way?

Business Development

With Alexandra & Michael

 

Let’s get creative!
Now that we talked about your life and your current situation, let’s look at your Business, Purpose & Mission.
In this session we are combining flow and structure, we honour process and goals, we make sure that your heart and mind are equally honoured when it comes to define your further unfolding in the world.

Goal of this session:
We sometimes get caught in our own limiting beliefs, in our own system. Free yourself. Let’s think a bit bigger and give you a moment to explore deeply what the next level of your mission could look like once we go off the beaten track.

Business Offer - Part 1

With Alexandra

In this session, we focus on defining your offer. Together, we’ll explore how to structure your offer page so that it clearly and simply communicates what you do: the benefits of your work, the key topics you address, your unique approach, and any relevant credentials.

Goal of this session:
To gain clarity on your offer—what you provide, why it matters, and how to present its benefits, structure, and focus in a way that is convincing and resonates.

Design - Briefing

With Alexandra & Michael

We’ll take time to explore your design preferences—you’re welcome to share examples of what inspires you. Together we discuss colours, fonts, and the overall look and feel that best reflects you.

Once we’ve gathered your input, we’ll dive into the creative process and begin crafting your design.

Soon, we’ll be in touch to schedule the big moment: the presentation of your brand-new design!

Business & Offer 2

With Alexandra

In this session we continue with your second offer page. We will go through your text together and decide on how to best structure your content. The Design Layout helps you to understand the details and placement of your offer content.

Goal of this session:
Further structure and clarify your offer. We will be using the design and layout to get a better sense on how everything feels.

 

Design - Presentation

With Alexandra & Michael

We’ll present your new design and walk through it together. Then, in a live and interactive session, we’ll make adjustments with you in real time—refining details, testing ideas, and exploring creative possibilities. It’s a collaborative, playful process where we fine-tune the design until it feels just right.

Business Development & Offer 3

With Alexandra

This is our final session dedicated to your offer, a moment to bring everything together.

Through our last three sessions, we took the time to explore, reflect, and refine.  By now, you gained a deeper insight into what you want to share.

This session is about making sure everything feels aligned and complete, making sure that you are ready to present your offer to the world with clarity and authenticity.

Goal of this session:
We finalize your offer pages based on the previous design and business development sessions.

 

Programming

With Michael

Once your website design is approved, we move into the programming phase, which typically takes about a week.

After that, we’ll set up your live site on a private staging domain, accessible only to you – so you can preview and explore everything before it goes live.

Building Offer Pages & Adding Content

Michael

Behind the scenes, Michael is programming your offer pages.

About - Timeline

With Alexandra

Now that your offer is clear and your future path is defined, let’s come back to you.

Personality is key. You are not your offer or your product – you are YOU. In this session we discuss the narrative of your story , the about part you previously prepared. We will create your narrative together, edit, create engaging titles and add a sparkle here and there.

Goal of this session:
To craft an About page which is really you.

 

Website Launch

Michael

Your finished site will be transferred to your hosting provider and connected to your domain. After that your site is live and ready for the world to see!

Launch Celebration

By now, we walked a few miles together!

We shared your story, laughed, cried (maybe…) and had some beautiful moments together.

Thank you for being….you!

We take our mission very serioulsy and want to make sure that you move through the world with your Light shining Bright.

In this session we want to make sure that your crown is neately placed on the top of your head, that you are happy with the process and that we stay friends.

This is only the beginning.

Simone Davies

Paula Boyle

"At the beginning you told me you provide more more than a website. I sensed the truth of that. Now I know it 100%… You have been absolutely extraordinary. I could not be any happier with it - the unique and incredibly beautiful design, and the deep interior energetic connection/alignment I feel with it. You have provided a truly profound service..."

Nicholas Janni
Leadership development expert & speaker.
Author of Business Book of the Year 2023, "Leader as Healer"
He also teaches at Oxford University and the IMD Business School.

"You helped me think through my most vital messages; gave a brand new structure to who I am, what I do, how I do it. Above all you created a super accessible website that is elegant, beautiful, clean and easy to navigate."

Dr. Scilla Elworthy
Three times Nobel Peace Prize Nominee
Founder Oxford Research Group, Founder Peace Direct

"CONGRATULATIONS AND THANK YOU for the spectacular job you have done on the new Business Plan for Peace website. WOW! WOW! WOW! Brilliant, in every way! Easy to navigate, clear, engaging, beautiful, thought provoking, inspiring, pleasing to the eye and heart... A masterpiece (I am not exaggerating!) As one who develops websites I have a deep appreciation for the labor of love this has been and am in awe of your talent."

Sheva Carr
Owner/CEO Fyera!, Executive Director Fyera Foundation,
Director & Founder of HeartMath's HeartMastery Program

I loved how fun and inspiring it was to work with you! You opened up so many new ways for me to express what I do, and helped me see a broader range of people I can truly connect and work with. Your refined sense of style, your eye for layout and typography brought a level of sophistication that made all the difference—and made me genuinely proud to share my website.

Nadim Saad
Best-selling author, speaker, parenting coach and entrepreneur.
Founder of The Happy Confident Company, which purpose is to prepare the next generation to create a better world.

Thank you for guiding me into my next chapter with such care. You helped me see the bigger picture, encouraged me to be bolder, and reminded me of the impact one person can have in the world. You gave me the time and space I needed to grow into this next unfolding, and at every step, I felt seen, supported, and held with so much love.

Constanze Baier
Constanze supports women in connecting with their cyclical nature
– for more energy, success and self-determination in life and business.

You have a remarkable gift for seeing the talent, uniqueness—and yes, the greatness—in people. At times, it was scary to step into that larger version of myself, but you gave me the courage to embrace it fully. Today, I truly feel “crowned.” I own my vision, my message, and the beautiful branding that reflects who I am. The SYL process has made a profound difference in my life, and I’m deeply grateful. What you offer is truly one of a kind, and I can only wholeheartedly recommend it.

Sal chebba
Expert in Mycology | Educator | Healer

"As a social entrepreneur and change maker I needed help to portray the complexity of my message and vision. Working with Alexandra and Michael helped me to structure and expand my offer, to beautifully showcase the many projects I worked on and to add my personality and core message to the mix. The whole visual world, which is so me, the copy, the titles and the overall feel of my website left me with deep gratitude. A huge thanks to Shine your Light!"

Alistair Langer
Social Entrepreneur, Change Maker, Reducing complexity